As a recruiter or anyone looking to hire a new employee, it can be difficult to know what information you need to put on a job posting. As you start crafting job responsibilities, benefits, and company biography information, keep in mind these five things job seekers want in a job posting:
Understandable Job Titles
A complicated and random-sounding job title will turn candidates off. Instead of listing internal job titles like Sales Representative Title 2, simply list the job as Sales Representative. Using job titles that are easy to understand not only set a great understanding of what the description for the position will be like, but candidates are much more likely to click on the job posting.
Ability to Apply with Mobile Devices
More and more candidates are turning to smartphones and tablets to apply to jobs. If you are not currently allowing candidates to apply through a mobile device, then there is a strong probability that you are losing out on job seekers.
As you begin typing out the description of your open position, be sure to include as much detail as possible. Job candidates like to know everything about the position for which they are applying. This is not a time to be selective of the information you provide. Instead, provide a detailed description of the position and what will be required of the successful candidate.
If you are hiring for the same position(s) all of the time, try to avoid stock job postings. If a candidate is searching for a job and finds that all of your postings read exactly the same, they may be turned off from applying. As you write a job posting, think about ways in which you can make content unique and exciting for candidates who may come across it.
One thing you should always keep in mind is how simple your application process really is. For example, if candidates have to fill out page after page after page of information, then they may just give up before reaching the end. Make the process engaging and as simple as possible to generate more potential hires.
What do you make sure to include in your job postings? What’s worked for you in the past? Leave your stories and suggestions in the comments section below!